How Come China Miéville Never Blogs About His Award Eligibility?
Once upon a time fandom was confined to fanzines and letters of comment, meetings and conventions. In other words, interaction existed but was limited. If you nominated someone for an award it was probably because you liked their work or had met them in person. Then along came the internet. Hooray! Among the many other awesome things the internet did, it massively increased interaction between fans themselves and between fans and authors. A good thing, obviously. Then one author had the bright idea of posting their award elibility so that their fans would be encouraged to nominate them. This idea soon caught on.
And why not? Authors obviously have a right to promote themselves, increasingly I would imagine they would say have they have a duty to do so. If you have a platform that speaks directly to your fanbase, why not use it for this purpose? Well, there are a couple of reasons why not. Firstly, it is unbelievably crass. By posting your eligibility you are implictly saying that you are worthy of nomination which means you are saying that your novel or story is one of the five or six best published in the entire field that year. Obviously, authors never come out and say this which only makes the situation worse. Secondly, and more importantly, it pollutes the awards themselves. If you move the discussion from the field as a whole to you as an individual author then you are changing awards from being an attempt to identify exemplary texts into a popularity contest. Unfortunately, although those who were critical – people like me – had the moral high ground, they still lost the battle: over the last couple of years, authors posting their eligibility has become endemic.
Apparently authors really, really want to win awards. Given that, you would hope they would look at award shortlists and think “wow, there is some really exceptional work on there” and aspire to produce something of a similar standard. Instead it would appear that they look at shortlists and think “wow, there is some really mediocre work but heavily self-promoted work on there” and take that as their inspiration. To hear authors tell it, they are trapped in an arms race; if they don’t post their elibiligy then their work will be drowned out by all the authors who do. It would be more accurate to say that there has been a vicious circle of the increasing prevelance of such posts weakening social norms which in turn increases the prevelence of the posts.
Something different happened this year though. As awards season came round and authors started to make eligibility posts it became clear that they weren’t satisfied with having won the battle, they wanted to take the moral high ground. A good example of this can be found in Juliet McKenna’s post on information, self-promotion, plugging and pimpage. She describes her personal evolution from being brought up to consider self-promotion “utterly reprehensible, no ifs or buts” to being an author in the modern publishing industry were some level of self-promotion is necessary before sensibly concluding that “ultimately every reader and writer will find the level of self-promotion that they’re comfortable with.” Exactly right.
The post becomes problematic, however, when McKenna suggests that “one of the most valuable functions of awards is to prompt the debate and discussion so vital for keeping a genre developing in ever more interesting ways for readers and writers alike” and that authors posting eligibilty supports this. That valuable function is certainly right but I’m extremely sceptical of the ability of such posts to support it. I’ve chosen McKenna’s post as an example of this new meme because several people (including me) try to unpick this point in the comments with limited success. I’d recommend reading the comments for the detailed discussion but it is abundantly obvious that if your goal really was to promote debate and discussion then posting your own eligibility is a singularly poor way of doing so. Charitably you could say that it might be a potential positive side effect of self-promotion, less charitably you could say it was a figleaf intended to give legitimacy to such self-promotion. I have to say, I tend towards the latter view (in my grumpier moments I considered entitling this post “Don’t Piss On Me And Tell Me It’s Raining”) but, if you want to prove me wrong, then Niall Harrison makes a very good point in the comments:
If I ever saw an author make a post that said, “Hey, Hugo nominations are open — I think you should read and consider nominating this book, because I think it is awesome for these reasons” I would probably forgive them a hundred posts promoting their own books for awards. But somehow that never happens.
Some of this comes down to taste. I think there are strong argument against eligibility posts but perhaps if I was an author I would weigh things differently (although the authors I admire don’t). As McKenna says, everyone will draw their own line. So worse than the overstated case for eligibility posts as a social good is the way she characterises critics:
So why should [authors] be discouraged by online hostility insisting they’re not allowed (and who exactly decides this anyway?) to tell me about their eligibility, nominations etc? With that insistence followed by threats that if they do, such behaviour should automatically stop any right-thinking person for voting for them now or in the future!
Quite obviously authors have not been discouraged in the slightest but this language of “hostility” and “threats” is troubling. Others have gone even further than McKenna in suggesting that not only is posting your eligibility socially positive but that this means that any criticism of such posting is inherently socially negative. Consider this Tweet from Cheryl Morgan: “The main reason why established fandom hates pimpage is that it encourages more people to vote.” This is initially deeply confusing since you would be hard pressed to think of a more established member of fandom than Hugo maven Morgan. Is she speaking on her own behalf? Presumably not. Then who? Well, if you know Morgan then you know she is a paranoid fantasist and you will quickly twig that not only is “established fandom” an imaginary construction, it also consists of imaginary people. That is to say, as is typical of Morgan, it is soon revealed to be a baseless smear. But what of the substance of the smear: if you criticise authors for posting their award eligibility then you are deliberately attempting to suppress the vote. Extraordinary. We are truly down the rabbit hole now.