Everything Is Nice

Beating the nice nice nice thing to death (with fluffy pillows)

What A Difference A Day Makes

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A couple of years ago Chris Cleave published his debut novel, Incendiary, a thriller about a terrorist attack on the Emirates Stadium. It received a major marketing push, including adverts on the tube, but, unfortunately, happened to be published on the same day as the tube bombings.

I’ve not read the novel but by all accounts calling it a thriller is slightly misleading. The publisher was clearly happy to mislead though because the cover screams thriller. Just look at the typeface. So it was with considerable surprise that I came across the new paperback edition in Borders.

It is about as radical a change in design as you can imagine. They both directly relate to the contents of the novel but emphasise completely different aspects. It continues a re-positioning seen in the recent film adaptation, the audience the marketing is trying to attract has clearly shifted from men to women. This does make sense but it is still a startling contrast.

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Written by Martin

8 December 2008 at 13:10

Posted in books, design, films

Tagged with , ,

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